Create an offer
Give it a name and URL; add a vertical and payout so reporting can value conversions. Mark offers active/inactive to control which appear when building campaigns.How attribution works
1
Attach the offer to a link
In the campaign builder, attach the offer (or set a link domain + destination
URL) and put
{link} in your message. Each recipient gets a unique short link
on your link domain.2
Clicks are tracked
Every tap on that link is logged against the campaign, the contact, and the
offer — that’s your click data.
3
Conversions are posted back
When someone converts, your network or page reports it back (a server-to-server
postback carrying the click id, or the web pixel on your own page).
The conversion attributes to the offer, campaign, and contact, and is valued
by the offer’s payout.
The unique click id travels in the link so a conversion can be matched without
putting contact identifiers in the URL. Postbacks are authenticated with a
per-workspace secret so conversions can’t be forged.
Using it
- Segment on conversions — target or exclude people by converted (any offer), converted on offer, converted on vertical, or total revenue (see Segments).
- Report on revenue — conversions and payout flow into analytics.