Pick a campaign type
The type sets how the campaign behaves after the first message. Choose it at the top of Message.Step 1 · Message
1
Write the message
Type the text recipients receive. Two tools make it stronger:
- Personalization tokens —
{first_name},{link}, and any custom field as{token}, filled per contact. - Spin syntax —
{Hi|Hey|Hello}picks one option per send, so no two texts are identical (better carrier deliverability). The editor shows how many unique variants your message produces and warns if it’s over the 160-character segment.
2
Add a tracked link (optional)
Attach an offer (a destination with conversion attribution) or set a
link domain + destination URL, and drop
{link} in the message. The
link is shortened on your link domain, every click is tracked, and
conversions attribute back to the offer. See Link domains.3
Save as a template (optional)
Save as template stores the message in your library to reuse in other
campaigns.
Step 2 · Audience
1
Choose who to send to
Pick an audience source: a list (a static set you added contacts to)
or a segment (a live, rule-based audience that updates itself). Build the
list or segment first, then select it here.
2
Screen with suppression lists
Tick any suppression lists to keep those numbers off this send — on top
of the automatic STOP opt-out that always applies.
3
Refine with audience filters
Narrow the audience without editing the list, each with a live count so
you see the effect immediately:
- Skip already-sent / already-replied / already-clicked (this offer) — don’t re-hit people you’ve already reached or who already engaged with this offer.
- Skip replied in this campaign — avoid re-messaging responders.
- Only people who replied to / clicked in ANY campaign — target only your already-engaged contacts.
The audience count updates as you change the source, suppression, and filters,
so the number you see is exactly who will receive the campaign.
Step 3 · Delivery
1
Choose the sending number
Send from a number pool (rotates across several numbers to spread volume
and protect deliverability — recommended for larger sends) or a single
number.
2
Set the send rate
Send rate (MPS) controls how fast messages go out, in messages per
second. Higher clears a large audience faster; lower is gentler on your
numbers.
3
Add follow-ups
Depending on the type:
- Instant reply (reply-based) — sent within seconds of a contact replying.
- Response (click-based) — sent when they click.
- Follow-up sequence — a drip of additional messages, each with its own delay and optional link/offer. Save a drip you like with Save sequence as template.
4
Schedule (optional)
Leave the schedule blank to start it yourself right after building, or set a
date, time, and timezone to have it start automatically then.
Test, create, and start
1
Send a test
Enter your own number to send yourself a test of the message (with tokens
and links resolved) before committing.
2
Create the campaign
Create builds the campaign — it does not send yet. (If you set a
schedule, it’s created as scheduled and starts automatically at that time.)
3
Start it
Start the campaign to begin sending. Messages go out at your send rate, and
you can pause/stop at any time from the campaign page.
Doing it over the API
Everything above is also available programmatically — see Create a campaign (POST /v1/campaigns) and
Start a campaign (POST /v1/campaigns/{id}/start), or drive it
in natural language through the MCP server.